Noble Audio Viking Ragnar

Noble Audio is a family-owned audio brand that began its journey in early 2013. It's one of very few companies to have lasted this long without losing its US roots, and heading over to this page shows that the current seven-person Noble Audio team has four members with the same last name! John Moulton—nicknamed The Wizard (no relation to our own W1zzard)—is 50% owner of the brand and has a Ph.D. in audiology, and the others have their own specializations to help Noble Audio seemingly go from strength to strength over time. I first met Jim Moulton (the other 50% owner) at CanJam London 2022 where they were extremely patient walking me through the entire IEM lineup they had brought over. This included a literal piece of audio jewelry in the form of a gold-and-diamond version of the Noble Sultan that is valued at over $27,000 and they had no qualms about allowing me to examine it with my gloved hands. This then led to an astonishingly transparent discussion of what Noble Audio can and can't do, as well as why the company decided early on to leave the more budget-minded market for wired IEMs. They saw the upcoming race to the bottom that we are now seeing with ChiFi audio brands and also the tough competition from TWS earphones for the more mainstream market. As such, Noble Audio's strategy is to offer premium wired IEMs combined with its own take on the TWS craze too—not a bad business strategy if I say so myself!